Introducing: Samsung 'The Frame' TV

Everything you surround yourself with reveals a side of you. What you like. Where you’ve been. And who you love. Together, they reflect who you are and aspire to be. Introducing The Frame, a TV that elegantly enables you to make any space more welcoming, more entertaining, and more inspiring.

Featured on 26th July 2017 on TVNZ 1 Breakfast, Samsung's TV, The Frame. Presented by our Tech Expert, Stephen, he tells us why The Frame is a revolution in design and personalisation. Sit back and take a few moments to imagine how The Frame can bring your home to life.

Art Mode

Experience the modern way to display your own personal art collection. The Frame matches your space as well as your style. In TV Mode, The Frame is a big, beautiful 4K UHD TV. But when you turn it off, The Frame enters Art Mode and begins elegantly presenting art or your own cherished photos to bring an inspiring, intimate touch to any room.

Art Mode

Samsung Collection

The Frame comes with pre-loaded artworks from world-renowned artists. Samsung Collection is expertly curated to provide a sensational art experience.

The Frame comes with the Samsung Collection, an exclusive, professionally-curated collection of 100 works of art from 37 renowned artists spanning 10 genres. You’ll find stunning photography, paintings, drawings, and digital works  selected to complement a wide variety of tastes and decors.

Samsung Collection

Art Store

Becoming a collector of art has never been easier. Just step into the online Art Store (Samsung app) and explore extraordinary works from internationally recognized artists. You can purchase works individually or monthly art subscriptions to ensure your personal collection is always fresh. Visit for details. 

Art Store

My Collection

Decorate your space with your own photos and memories—just upload them via a mobile device or USB drive.*

*Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K and above images is recommended. Images under 800 x 800 can't be uploaded.To upload them from a mobile device the "Frame" Android or iOS app must be used and an internet connection available. Data, subscription and other charges may apply.

My Collection

Matte Layout & Colour

The Frame makes it easy to upload and display your own family photos with a number of creative display options. Choose from a variety of matte layouts to add your own personal touch.

Matte Layout & Colour

Frame Design

Give your space a fresh new look with The Frame's simple elegance.

Choose from elegant customisable frames*: walnut, beige wood and white. The magnetic attachments make customising The Frame a snap. You can pick the frame that blends in beautifully with your space.

*Each customisable frame is sold separately.

Frame Design

Other Features

Brightness Sensor

The Frame detects ambient light and automatically balances the screen's brightness and colour tone. Keep your art looking natural, the way it was meant to be seen.

Lifestyle Solution

Redefine your TV experience with Samsung lifestyle solutions. You have the freedom to put your TV where your lifestyle demands. The No Gap Wall-Mount* and Clear Connection** keeps The Frame looking tidy and minimalist. It hangs flat against the wall with minimal unsightly wires and cords.


The Frame's 4K UHD resolution boasts astounding clarity and radiance. With 4 times more pixels than HD^, it's 4 times more detailed for a rich, stunning viewing experience. Look for the true 4K UHD resolution (3840 x 2160) with certified UHD logos.

HDR Detail

Experience the illuminating power of High Dynamic Range. See fine detail and enjoy cinematic clarity in every scene.

Smarter TV Viewing

Easily control all your compatible devices with One Remote Control. Plus, The Frame is a Smart TV, which means you can seamlessly access all your favourite entertainment with Smart Hub and stream content to your TV from your mobile device with Smart View.^^

*Sold separately. “No gap” refers to the rear-centre of the panel and the wall; a small gap may occur if wall is not 100% flat or is constructed off angle to the floor, or if installation is done incorrectly. **The ‘Clear Connection’ refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as sound bar. ^Samsung defines resolution as HD is 768p, FHD is 1080p, UHD is 3840p. ^^Internet connection required. Data, subscription and other charges may apply.

Tech Solutions: Learning

Still want to know more about Samsung The Frame TV? Ask us how we can help you today! 
Call us on 0800 555 989 to make your booking or see us in store.


About Tech Solutions Learning

At Tech Solutions we understand how exciting it is to get the most out of your technology. From photos to music, apps to contact lists you rely on your device and you can rely on us to help you learn how to use it.
Come in and meet one of our Tech Solutions Specialists. They’re here to give you the time you need to maximise your machine.

Learning for you

When you buy a new device there’s no better way to discover the possibilities of what it can do than with a session at Tech Solutions. Whether you’d like to learn the basics of a new device, or need help doing something a little more advanced on one you already own, our Tech Solutions Specialists are set up in-store to help you achieve your goals.
Perhaps you prefer the idea of learning in the comfort of your own home? Our Tech Solutions Specialists can come to you.
We offer one-on-one and group sessions, in-store or in your home to help you get more out of your technology devices.

Tech Solutions: Learning

Available in selected stores

Get this Samsung TV in the following stores:

  • Moorhouse
  • Dunedin City
  • Westgate Mega
  • Queenstown
  • Te Rapa
  • St Lukes
  • Sylvia Park
  • Queen Street
  • Lower Hutt
  • Albany Super
  • Tauranga
  • Rotorua
  • Palmerston North
  • Wairau Park
  • Napier
  • Invercargill
  • Porirua
  • Newmarket
  • Hastings
  • Tory St
  • Manukau Super
  • New Plymouth