Sony Master Series Televisions - Reality mastered
Sony Master Series Televisions - Reality mastered

MASTER Series unveiled

MASTER Series unveiled

Take a look at this video, filmed at the Sony MASTER Series launch event, showcasing key features and the lens to living room story through interviews with our engineers and partners, as well as industry professionals.
Bringing the creator's intent to life
For over fifty years, we've been pushing the limits of TV picture quality. Now our expertise mastering content creation with filmmakers and perfecting screens that replicate the creator’s intent has come together in the illustrious MASTER Series TVs.
The challenge of conversion
The challenge of conversion

Our professionals, from lens to living room
Back in 2000, our TV team began collaborating with Sony Pictures Entertainment on Cinema Mode, the first TV picture quality feature developed for a home theater experience. Since then, we've been working together to standardize new formats such as 4K and HDR, taking movies in the home closer than ever to the creator’s intent.
Our professionals, from lens to living room
Our professionals, from lens to living room

OLED - A perfect fusion of sound and picture
One innovation used in cinema is "screen speaker", where sound comes directly from the screen surface. Instead of separating image and sound as screen size increases, "screen speaker" brings images and sound together for a truly immersive experience. The picture quality of our MASTER Series A9F conveys the creators intent, while its Acoustic Surface Audio+™ technology perfectly replicates "screen speaker", bringing pictures and sound together in harmony for a cinematic viewing experience at home.

Discover everything instantly
Almost all of Sony’s new range runs Google’s Android TV operating system which makes them smarter than your average smart TV. There’s even Netflix and Google Play buttons on the remote so it’s easy to get straight to your favourite streaming service provider. And with Netflix, Lightbox, Google Play Movies, YouTube, Google Play Music and Spotify on tap there’s always something on TV to enjoy!
The Sony ecosystem and Netflix.
The Sony ecosystem and Netflix.
With the advances in technology in recent years, the power of television to  express the visions and inspirations of creators is better than ever. As a result, viewers can experience a vast array of entertainment filled with excitement and compelling imagery in their own homes. For many years, Sony and Netflix have been pioneering the industry and shaping the future of television, working directly with creators to bring their stories to entertainment lovers around the world. By delivering cutting edge technology like 4K and HDR, consumers can now get a cinema quality experience in the comfort of their living rooms.

Netflix Calibrated Mode
In addition, Netflix has been actively investing in the production of original programming using the latest video image standards, and has developed Netflix Calibrated Mode in conjunction with Sony to ensure picture quality preservation. This mode was specially developed to reproduce the same picture quality as a studio evaluation master for television in order to preserve the filmmaker’s vision and intent.
True partnership
See how Netflix and Sony have mastered colour, contrast and motion in the living room with Netflix Calibrated Mode so you can enjoy entertainment the way the creators intended.
Mastering calibration, the key to flawless colors
What attracts people to a motion picture? There are many elements that go into the creative process such as scripts, scene blocking, editing and color grading. The creator’s story comes to life when these elements are faithfully reproduced on a TV screen for an immersive, emotional visual experience. Precise color reproduction is the key, revealing the facial features of actors veiled in shadow, subtle details in a spontaneous flash, and fine gradations from dark to light. The MASTER Series is precisely calibrated at the factory for white balance and uniformity to meet the needs of professional creators and ensure consistently high performance.
Our professionals, from lens to living room
Our professionals, from lens to living room
Calman Ready By SpectraCal
Preserving the passion of the creators
To address color variations from the production process, the MASTER Series is ready to use Portrait Displays’ high-performance CalMAN® auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity color reproduction that's true to the original TV signal and can even adapt to the subtlest changes in color that may occur over time. The MASTER Series is CalMAN® ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade color calibrated accuracy in the home.3

Shop Sony's TV range


1 Prices are in NZD and inclusive of GST. Prices are subject to change without prior notice and may vary for the same product with different colours.
2 4K: 3,840 x 2,160 pixels.
3 Dolby Vision™ will be made available via a future firmware update.
4 This feature will be made available via a future firmware update.
5 Broadcast: Features vary by country.
6 Simulated UI. App availability varies by region and device. Use of this TV requires consent to Google Terms of Service and Privacy Policy. Please visit http://www.google.com/policies/terms/ , http://www.google.com/policies/privacy/. Google, Google Play, Android, Android TV and other marks are trademarks of Google Inc. Network services, content, and the operating system and software of this Product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
7 Actual look may differ depending on the type of cable used and TV size.
8 This product is also known as KD-55A8F, KD-55A8F AZ1, KD-65A8F, KD-65A8F AZ1
9 Actual colour and dimension may differ from the screen image.
10 Colours & features of the product shown may differ by model and country.
11 Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.
12 Features and specifications are subject to change without prior notice