Meet Bravia XR, the Powerful and Smart Processor behind the latest innovations
The new Cognitive Processor XR™ is a revolutionary TV processing that understands how humans see and hear to deliver realistic picture quality.
What is cognitive intelligence?
The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.