When it comes to reaching your fitness goals, steps are just the beginning. Fitbit tracks every part of your day— including activity, exercise, food, weight and sleep—to help you find your fit, stay motivated, and see how small steps make a big impact.

Only Fitbit gives you the freedom to get fit your way.

Everyone’s approach to fitness is different. One-size-fits-all doesn’t always fit you. That’s why Fitbit created a family of products from basic step trackers to smartwatches along with Wi-Fi scales that work seamlessly with each other, your budget, your favourite apps and your goals