Explore our Fitbit range

Sense
Aria 2
Versa Family
Ionic
Inspire Family
Charge 4
Ace 2
Shop all

Latest Products

New Fitbit Sense

This is Fitbit’s first advanced health watch that gets you in tune with your body, mind, stress and more – connecting all aspects of your life.

Shop now

New Fitbit Versa 3

Upgrade to the Fitbit you’ve been waiting for. The new Versa 3 is equipped with 3 Fast charging, Built-in GPS and Active Zone Minutes for Better runs, quality sleep, and happier days!

Shop now

New Fitbit Inspire 2

Healthy habits at your wrist. Track it all, at your control, because health looks good on you with the new Inspire 2

Shop now

Fitbit Ace 2

For Kids 6+. Help kids build healthy habits as they learn and grow.
Versa Lite Edition
Inspire
Inspire HR

Find out more

Fitbit Tips & Tricks

Still getting to know how your Fitbit works? We can show you how to get the most from your Fitbit.

Find the perfect Fitbit for you

A lineup of health & fitness watches designed for every look, fitness level and goal.

Featured Products